When Heather Nelson opened Mudra Yoga in Eugene's 5th St. Market District she envisioned a hip, upbeat, fresh space for on-the-go working yogis to get their spiritual and physical needs met in a timely fashion. Using a stormy blue to ground and a citron orange to activate accompanied by bold san serifs, the design creates a yin yang of energy that is clean and contemporary.
Bend and beer go hand in hand and a healthy portion of work has been created over the years for Deschutes Brewery and Cascade Lakes. Here are a few favorites.
When Groove Yoga opened its doors on Bend's westside, it did so with the volume turned up. Waaaaaay up. It broke all the rules of what a yoga studio "should" be with loud music and strenuous flow sequences. And the Type A, hyperathletic mountain town couldn't get enough of it.
After nearly a decade, Groove Yoga is no longer the new kid on the block, and the new owner was ready for a sophisticated evolution from it’s rebellious early days. The designs juxtapose earthen and urban textures on neutral palettes for a look that is deeply textural. Meditate on that.
Interior Design and Construction: Connell + Hull Company
Photography: Amanda Conde
Through a series of timely questions with provoking prompts, Stoke Your Woke, will guide you to examine the past and step into your place in creating something new. Now is our time to question norms and confront injustices in order to create a world that works for all.
Written by Carol Delmonico and designed by yours truly, our hope is that your journey with the journal will help you to uncover personal direction and clarity around this most pressing question:
What is your part to play during this transformative time?
This work is about listening and translating a words into an efficient and effective expression. Sometimes it is about advising clients to consider a direction that is very different than what they initially envisioned. I find logo design by far the most emotionally challenging work I do. Most confusing and overwhelming initially, most obsessive during and most rewarding upon completion.
For those with the good fortune to know, love or work with Carol Delmonico, she is a bundle of authentic, honest-to-goodness, out-of- this-world energy. Ready to step up her game and share her writings, Carol needed a "launch package" (identity, business cards, website) that captured her vibrant spirit and playful compassion. Needless to say, we had a lot of fun working on this one together. Visit her site at www.caroldelmonico.com
As Bend's largest pediatric provider, Central Oregon Pediatric Associates (COPA) needed to evolve their branding to match their quality and presence in the community. Bold, friendly and colorful, the designs are both professional and playful.
Water is our most precious resource. We must manage our watersheds in a way that distributes water in ways that are effective, sustainable and fair to farmers, fish, families and future generations.
Much of my work currently is with non-profit groups who work collaboratively with regional stakeholders to ensure the longevity and health of the Deschutes River. My job is to translate "the science" into a digestible version that anyone interested could understand. By educating citizens, donors, legislators, recreational users, and future generations, we create river stewards and advocates who will speak and work for a clean, healthy watershed.
When it comes to the outdoors and historical depictions of places, rich earthen tones and traditional serif typefaces prevail. The works within this section were created for The United States Forest Service (Three trail panels and a mountain locator for Iron Mountain near Sweet Home, OR) and the Upper Deschutes Watershed Council (Whychus Creek Maps).
A mother of 6, Deon Merten and her family found themselves purchasing acreage in the Willamette Valley to build a home and small family farm. Before long, the house was built and livestock dotted the acreage. But still the kids needed more chores and responsibilities. Always the optimist and enthusiast, Deon bought an egg-laying business that came with 600+ hens and required a big fluffy white working dog to watch over the laying ladies while the kids were off duty.
This project rebranded the company and combined 4 labels that had to be put on individually by hand into a single label that wraps over the top of the carton.
Green Oaks in the main egg supplier for the natural foods coop in Corvallis, OR.
This was pure fun. Brent came to town with a passion for high quality coffee and knowledge on how to make a coffee shop succeed. He revived the cozy little cottage next door to the Pine Tavern in downtown Bend into a thriving coffee shop and local hangout.
I don't think there is a project that we didn't do together. Hats, shirts, sweatshirts, car wrap, stickers, coffee bags, mugs, gift cards, outdoor signage for the coffee shop, website, the list goes on.
And I don't even drink coffee.
This work feels like it came from a past life, but it is too fun to not include in this portfolio. It represents process that was extremely creative and freeing and got me away from the computer for a while and back to using my hands. Writing, naming, sketching, drawing. It reminds me what I am capable of.
I’ve been drawing and doodling since the day I could hold a writing tool, mostly its been a love affair with lettering. As I return to it later in life, I find it to be a nice reprieve from staring at the screen of my day job. It’s a place to get lost in spontaneity and building upon the unknowing of what shape I might create next. Judgement fades into curiosity and errors become something that I hadn’t expected. If you have a signage project, be it chalk or paint, that could use a cross of whimsy and humanity, get in touch if you like what you see.
